By using a CRM inbound marketing tool, Principal Tanaka was able to segment prospective students based on their interests, location, and past interactions with the school’s online content. Instead of casting a wide net, he could target specific groups that were more likely to be interested in the school. This approach not only saved time but also increased the likelihood of attracting students who were genuinely considering enrollment.

Additionally, the CRM tool provided detailed insights into how prospective students were engaging with the school’s content. It tracked which emails were opened, which links were clicked, and which web pages were visited most frequently. This data allowed Principal Tanaka to customize communication based on the specific needs and interests of prospective students, ensuring they could perceive the value of the school even before stepping foot on campus.

One of the most important advantages of the CRM inbound marketing tool is its ability to automate many aspects of the recruitment process. Principal Tanaka no longer needs to manually follow up with each prospective student. The CRM system can automatically send personalized emails, reminders, and even schedule interviews based on the availability of both the school's admissions team and the students. This automation allows Principal Tanaka to focus on other important tasks without missing out on potential students

Not only did the CRM tool help attract new students, but it also assisted Principal Tanaka in strengthening relationships with current students and alumni. By maintaining regular communication and providing personalized content, the school was able to foster a sense of community that extended beyond graduation. Alumni could share their positive experiences, further enhancing the school’s reputation

After Principal Tanaka implemented the CRM inbound marketing tool, changes began to appear at the school. Not only did the school attract more students, but it also started drawing in the ‘right students’—those passionate about Japanese culture and eager to learn. What was once a burdensome task of student recruitment became more manageable, allowing Principal Tanaka to focus on what truly mattered: providing an excellent education.

By embracing technology, Principal Tanaka was confident that the school would not only survive but continue to thrive in a highly competitive environment. The CRM inbound marketing tool was not just a solution; it became a catalyst for the school to maximize its potential and secure a bright future for both its students and staff.